May 22, 2023

Forbidden words list

Throw out the old ways, in with the new.Let’s stop comparing those apples and oranges. A common language is what keeps us understanding each other. So when we speak about certain business terms,...

Forbidden words list

Throw out the old ways, in with the new.

Let’s stop comparing those apples and oranges. 

A common language is what keeps us understanding each other. So when we speak about certain business terms, we may use words for one thing even though we may mean another. And, sometimes a word has a strong meaning for someone, while for you it's just a few letters.

When it comes to working more agile and respond to changes — many of the old school business words are not useful anymore, as they imply things that no longer exists. So here is the list! (well, a part of it, for the full list - buy the book!)


Forbidden word Use instead
Milestone
A time based end or middle station for a project.
Achievement
A place where we can be proud of some outcome.
Deadline
Newspaper is print over night so you better release before this.
Release estimate
Estimated release but depending on other factors that can occur.
Asap
Do this now because I need it now.
Raise priority
Move it higher up the list as it’s important.
Task
Something that needs to be done.
Story
Someone is doing something and this is what happens, maybe this should happen instead.
Deliverable
A package of features for a release.
Feature
A single feature that can be released separately and without dependencies.
Project
A package of activities that has a start and an end.
Product
An ever improving Product which is never ever done.
Resource
Person who works in a project.
Co-worker
A real human being who has feelings, motivations, ideas, makes assumptions and is not perfect.
Working hours
The amount of time someone spend at the computer.
Outcome
The actual result of the entire idea when it’s released to production and is generating feedback.
Critical path
The chain of activities that must not be disturbed as if it is then everything else will take longer time.
Iteration
An improvement to the product, released as a small, non-dependent complete solution (can vertically cover all parts)


See the full list in "The CTO Playbook", written by our CTO Robert Mejlerö, available on Amazon/Kindle.

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